Full Service Video Production
Are you looking for an experienced video production company to take your idea and bring it to life? We understand the complexity of creating a video that drives results. Our goal is to be your partner and teammate in this process because creating a video is time-consuming but it doesn’t have to be stressful. Take a look below at the critical elements of creating the perfect video.
Define Your Audience and Goals
Before any video is created, you must first know who you’re making it for and what action you want them to take after watching the video. If you skip this step, you can end up with a great video that doesn’t capture your target market.
Follow Pre-Production Protocol
Laying the right groundwork is essential to developing a great video. In pre-production, we have our kick off meeting and complete our extensive branding questionnaire to get to know your business. We decide on the video concept, the look/feel and style, we write the scripts, decide on location and lock down all the other details involved with how the actual video is going to look, sound, and perform.
Create A Comfortable Environment
It can be intimidating to be in front of a camera. It’s easy to become flustered or just not know what to say when being filmed. We pride ourselves on creating a comfortable and relaxed filming environment for our clients. We do this because we truly care about you and we want you to have confidence when you’re on camera.
Edit Videos to Fit All Platforms
Gone are the days where there is one TV screen in the house. Now, there are different size screens on our phones, laptops, tablets & even cars. It is vital that your video is edited to be marketed on each of these platforms. If your video isn’t native to the platform you’re marketing in, you will lose to your competition.
There are numerous steps involved when developing a compelling video strategy. At Force Media, our extensive experience has taught us how to create powerful videos that deliver tangible results.
Kick Off Meeting
Laying the right groundwork is essential to developing a great video. Our kick off meeting is where we get to know you, your business and figure out the best game plan for your video. This is also where you will fill out our extensive branding questionnaire to make sure we have all the important information about your brand.
After the kick off meeting, our team gets right to work planning pre-production. We decide on the video concept, the look/feel of the video, we write the scripts, decide on location, set the filming schedule and lock down all the other details involved with how the actual video is going to look, sound, and perform.
We're rolling! Now that we have the roadmap developed in the pre-production stage, it's time to put it all together in front of the cameras. This is where our professional crew of directors, camera operators, sound engineers, and lighting techs do what they do best - film a great video.
Our editing team begins the third stage of production by shaping your story, color-correcting, cleaning up audio, adding music, creating graphics and making sure your video looks exactly like we planned in pre-production. It's at this stage that you'll see the first cut.
Once you've seen the first cut, you'll have a chance to share your thoughts with us. There is one round of revisions allowed at this stage, within reasonable expectations and within the scope of the original videos concept.
With the final cut complete and your approval signed-off, we export 4K files of your videos that can be used to start your video marketing campaign!