Your story is unique. Your video should be too.
A brand video gives your business the opportunity to show its unique team, culture and services. It allows you to separate yourself from the competition and build a deeper connection with your customers.
📊 How can this help?
A brand video is designed to describe who you are, what you offer and who you serve as simply and quickly as possible. Imagine an asset that perfectly describes your services, product and messaging every single time. How much time would you and your sales team would save by not having to explain the same information repeatedly?
Brand videos are designed to:
📈 Increase traffic, leads and sales
⏰ Save time in your sales process
🔑 Explain your product/service perfectly
🤝 Build trust with potential customers
🔐 Establish culture, authority and credibility
👩🏻 Who's the target audience?
One of the best aspects of a brand video is the ability to customize the messaging to connect directly with your target customer. Furthermore, this video can be used for not only new customers but existing customers who may not be aware of the robust services at your company.
You can use a brand video for a variety of audiences:
- Potential customers (who are still deciding)
- New customers (set their expectations)
- Existing customers (to connect better with)
- Internal (improve onboarding and training)
- General public (to build awareness)
📈 How can I properly utilize this video?
A brand video is versatile and should be used exponentially. Imagine this asset as a partner you have in your back pocket to assist you in every facet of your business.
Your brand video can be used:
- As a centerpiece of digital ad campaigns
- On your company website
- On social profiles
- Within email marketing campaigns
- In your office lobby
- During webinars
- At a conference
- During sales meetings