How to Create a Digital Marketing Campaign

Table of Contents

  • Introduction
  • What is Digital Marketing?
  • How Can I Start Digital Marketing?
  • Social Media Marketing Strategies
  • How to Write Ad Copy that Sells
  • Conclusion

Force Media team discussion


In this age of computers, internet, and social media, there is no better time to establish a firm digital marketing presence. Since people are constantly consuming digital content, digital marketing is the single most influential factor in getting noticed as a big or small business. 

But what is digital marketing? How do you start using it? And how can you create the best digital content to convert viewers into paying customers?

My name is Hannah Robertson: Force Media’s copywriter with years of writing experience. Today, I am going to give you a brief overview of how to create a digital marketing strategy that (actually) works.

What is Digital Marketing?

Digital marketing is any promotional material shared online with the intention of reaching and converting potential customers. Regardless of business size or type, digital marketing is arguably the most important aspect of a successful marketing campaign in the 2020s.

How Should I Start Digital Marketing?

1. Determine your Audience

To start your digital marketing campaign, it is important to first determine who your target audience is by using marketing tools on social media, studying your competitors, and interpreting your data. 

Sometimes, you may attract different customers than you intended to reach, so it is important to see who is actually responding!

2. Understand the Marketing Funnel

The marketing funnel is a visualization of each phase a consumer must go through before making a purchase. At Force Media, we interpret the marketing funnel as having three steps:

  1. Awareness
  2. Engagement
  3. Conversion

In other words, a viewer must first be aware of your brand and engage with it by commenting, sharing with friends, and learning more about your business before they can convert into a customer.

Social media platforms for small businesses
Common social media platforms to market on

Social Media Marketing Strategies

  1. Choose the best social media marketing platforms
  2. Have a clear goal
  3. Master front-end and back-end marketing

Choose the Best Social Media Marketing Platforms

To decide which social media platform your business should market on, you must first consider your audience and which platform they use to get more information on your business type.

For example, most people wouldn’t visit Instagram to determine which dental practice to visit. Instead, they would consult Google search platforms like Google My Business. 

To make personal connections or announcements, email marketing is a good choice, especially if you are targeting business owners or professionals. Further, if your target audience is above the age of fifty, it wouldn’t make sense to be on platforms like TikTok that mostly appeal to younger generations. For more information on the best social media platforms for businesses, check out this blog!

Have a Clear Goal

Since most social media platforms are not created for marketing purposes, it is important to approach your time online with a clear and actionable goal to avoid getting lost in what we call “vanity metrics.” Likes and comments are important, but they don't always equate to more business!

Master Front-End and Back-End Marketing

  • Front-end marketing is any social media post that is shared directly onto your feed and is therefore accessible to the general public.
  • Back-end marketing is any post delivered specifically to those within your target demographic who do not follow your account. 

Front-end marketing is important for appealing to those that are already aware of your brand and eager to reinvest while back-end is important for reaching those new customers unaware of your business that are in the market for your product or service.

It is important to cater to both new and returning customers, so we typically recommend investing 80% of your time online to back-end marketing and the final 20% to front-end marketing.

How to Write Ad Copy That Sells

To write excellent ad copy (also known as written advertisement material), it is important to utilize both short-form and long-form ad copy effectively. 

What is the Difference Between Short-Form and Long-Form Ad Copy?

  • Short-form ad copy is any written promotional material that is 200 words or shorter.
  • Long-form ad copy is, you guessed it, any written promotional material that is over 200 words in length. 

Typically, short-form ad copy is better for selling cheaper products or services that require less convincing while long-form ad copy is better for easing doubts about larger or more permanent purchases. 

It may sound surprising, but short-form ad copy typically requires more skill to write because it requires the ability to say a lot with just a few words. Luckily, we have tips to help write short-form ad copy effectively

Force Media digital marketing


Key takeaways:

  1. Digital marketing is any promotional material shared online with the intention of reaching and converting potential customers. 
  2. You can start digital marketing by determining your target audience and understanding the marketing funnel.
  3. To make the most of your time on social media, select the right social media platforms to be on, approach these platforms with a clear goal, and reach new and old customers with front-end and back-end marketing.
  4. Write excellent digital ad copy by using the right type of ad copy and using it effectively.

There you have it! Now you have all the tools you need to be a digital marketing pro. For more information on each topic discussed, visit our blog for more detailed information. 

Still feeling stuck? Force Media is happy to help! As a media marketing agency cross-trained in video production, we have helped countless clients transform their digital marketing campaigns into tangible profit. Just fill out our discovery form, and our team will be in touch with you within 24 hours. 

Thank you for reading, and we look forward to bringing your digital marketing campaigns to life!

November 19, 2023
from our office in
Norcross, GA

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