Video Case Study: Golden Anchor Tattoo

Table of Contents:

• Introduction
• Step 1: Learning Our Client’s Needs
• Step 2: Start Rolling!
• Step 3: See Results!
• Conclusion

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Introduction

Every client comes with unique needs and challenges. Thankfully, we at Force Media take pride in adapting our media marketing strategy to meet our clients where they are, just as we did with Golden Anchor Tattoo.

My name is Hannah Robertso:, Force Media’s copywriter with years of writing experience. In this blog post, we will review the steps we took to get Golden Anchor Tattoo the exact results they were looking for.

Step 1: Learning Our Client’s Needs

Golden Anchor Tattoo’s owner, Theo Walker, first contacted our team to create a variety of video projects. He and his team had worked hard over the last six years to establish their brand as a top tattoo shop in Atlanta, Georgia and in the Southeast. He wanted to create a set of videos telling the story of each artist, their tattoo styles, and what makes them unique. 

After meeting with our team, we recommended that, in addition to individual artist spotlight videos, he create a brand video that shows Golden Anchor Tattoo as a company as well. This would allow potential customers to get an idea of what they can expect when receiving a tattoo. We also recommended taking the content we shot from each of those videos to create smaller social media ads out of that content. 

‍Step 2: Start Rolling!

We started the project by hosting an interview day. We spent a few hours rearranging their studio and decorating the set with uplights, which are floor lights that project light upward, to set the eye-catching color tone in the background

With the set all prepared, we then sat down with each artist for around forty-five minutes and asked them a variety of questions about their history, their favorite tattoo styles, and their craziest tattoo stories.

For the few weeks following the interviews, we came by when each artist was working on a unique tattoo to film b-roll shots of everything that goes on in the studio, including them working, designing, and hanging out as a team to set prospective customer expectations. 

Step 3: See Results!

The first finished product we were able to deliver to their team was the brand video. They were stunned at the quality of the video and loved how it came out!

Over the following weeks, we delivered an individual artist bio for each artist in the studio, too. To meet the entire team, check out Golden Anchor Tattoo's YouTube page! Here are some of the highlights:

Finally, we wrapped up the project by creating a short Instagram reel used for digital advertising.

Theo was very satisfied with the finished products we produced and the results they secured Golden Anchor Tattoo. He said:

"Jordan and his team did amazing work for my business, Golden Anchor Tattoo. A true professional who is passionate about his work, I will be using Force Media in the future!"

Conclusion

Key takeaways:

• Our time with Golden Anchor Tattoos began with a consultation meeting where the founder shared his goal for the videos and we presented suggestions on which videos would help him reach those goals.
• We began to shoot the interview-style videos after setting up beautiful uplights that set the mood.
• In the end, we created a brand video, several artist interviews, and social media content all from the same footage.

‍This is just the beginning of exciting projects between Golden Anchor Tattoo and Force Media. We are already working on new videos to create this year and we look forward to growing together!

Want to see what Force Media can do for your business’s story? Please fill out this application link, and our team will review your application and get in touch with you within 24 hours.

Thank you for reading, and we can’t wait to see what we can do for your business next!

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